Contents

Learn how to locate and attract more "perfect" clients for your creative services.

How Creative Professionals Can Get More Perfect Clients

How Creative Professionals Can Get More Perfect ClientsWhen you work with the "perfect" client, life is wonderful and business is simple. The perfect client pays on time, is thrilled with your work, tells all of her friends about you, and makes doing what you do easy. If you could replicate the perfect client, then business wouldn't be difficult, right?Let's discuss how to locate more perfect clients so you can increase your income and decrease your not-so-perfect client drama.First, define your "perfect" client. Write a list of specific items that makes (or you think would make) a client great. Is the client male or female? Does he have children? Is she married? In what area does the client live? How much money does the client make? What type of car does he drive? What type of personality does the client have? What age range does the client fall? What does she do for a living?Once you have a list of criteria that make up your perfect client, find out what the client does in his spare time. What are her hobbies? Does she do charity work? Is he involved with coaching sports for his children? Is she a member of any professional organizations or chambers of commerce? Does your client like to entertain guests in her home? Where does your client shop?Knowing what your client does with his time will help you know where to market and where to find more perfect clients. For example, if your perfect client is involved with a local charity, you may also want to become a part of that organization to meet other potential clients. If your perfect client is a member of a professional organization, you may be able to write an article or speak for that organization. If your perfect client shops at a particular store, you could make arrangements with the store owner or manager to have flyers about your company at the check out counter or you could do a joint promotional mailing together. The possibilities are endless - if you understand specifics about your perfect target client.Also, ask the clients who already fall into the "perfect" category, for referrals. My personal favorite way to ask for referrals is to say, "You are my perfect type of client to work with and I'd love to work with more people like you. If you have friends and family who need similar projects, please have them call me. You've been such a joy to work with." Then give them a business card or a flyer or other piece of marketing material they could pass on to their perfect friends. You can also include this information in a thank you note or follow up letter.The more perfect clients you work with the more opportunities you will find and have to work with other perfect clients. Keep in mind, if you have clients who have been less-than-perfect, they are more likely to refer you to other less-than-perfect people. So, do everything you can to surround yourself with perfect ones, and your business will be wonderful!

Affiliate Marketing means take action now

Affiliate Marketing means take action now

Internet marketing is really possible for anyone to do. The cost of having your own website is about $10 a month, after you buy a domain name for about $15. So, the first month is about $25, then $10 each month thereafter. The only output that is required of you is your time. And that is where most first time affiliate marketers make their biggest mistakes. They do not really appreciate that old, time is money, adage. Most new marketers are hell bent on being able to say that they spend only $10/month and they want to insert $10,000/month as profit. That would be great, of course, and it can happen, but it's going to take a lot longer to do if you don't invest a little bit to get started in the right direction. There are $100 guides and tutorials that can get you started in the right direction much faster than if you floundered around forums for months trying a little bit of this and that. This is not an article that attempts to sell you anyone of these things. This article is selling the concept of time is money. Would you rather spend $100 on a set of video tutorials that taught you how to how to make $100/day in a month, or spend $0, and search and search forums for a year before you were able to make $100/day? The answer is pretty clear to me, I would spend the $100 immediately so I could become profitable in a much smaller time frame. However, many people say that they know they can find the information for free on the Internet, and there is no need to spend money on information that can be found for free. And they are told that this mindset is correct by forum owners. Forum owners who stand to profit more when beginners stay searching their threads hopelessly for hours on end. The information is probably in these forums somewhere, but it will take you months to piece together everything to become profitable. And the harsh reality is that the most successful marketers don't sit in forums giving away all their best secrets. The only way you get one on one advice and coaching is by paying for it. This is not necessarily a bad thing at all. It saves you tons of time with minimal financial outlay. Time is money, so the sooner you learn the right information, the sooner you will start to profit. Of course, you are going to want to ask around or do your homework about programs that are worth the money. But do this research and just buy something good. Forums will waste your time all day long. No one is going to answer all of the 5,000 questions that must be answered to get started for free. You need to pay for that, but the cost is in the hundreds of dollars, not 10s of thousands or 100s of thousands like a college education. Take action. Just don't sit in forums, it's death.

The Six Rules Of Copywriting And Design For Successful Ecommerce

The Six Rules Of Copywriting And Design For Successful Ecommerce

What are the secrets of converting visitors into customers? Most ecommerce sites that struggle to convert suffer from the same half dozen minor problems. If the site is selling something that people want, at a price they're willing to pay, some simple copywriting or design adjustment can make a big difference.So here goes - the six things you must do to give your ecommerce site a chance:1. Make sure it's obvious what the site is about. On your home page you need to spell out what your business offers in the clearest, plainest English you can muster. Don't write huge blocks of text. People just skip them. Don't omit copy altogether, because copywriting is central to any successful sales strategy. Four or five sentences, right in your visitor's line of sight, should do the job. If you can't sum up your offer in that many words, it's not a good offer. Top tip: focus on benefits, not features.2. Don't be coy about cash. Once your prospects understand your offer they'll want to know how much it costs. If you hide prices on an inner page it looks like you don't have confidence in their value. If you're offering a service and you can't be precise about costs, at least try to give visitors a rough idea, maybe in the form of examples from previous projects. Prospects like to judge value at the same time as they judge quality.3. Focus on customer care. You can't automate this. Top tip: encourage visitors to communicate with you. Even if they don't, they'll go away with the impression that you care. Top tip number two: if it's practical, always list your phone number on your site. This is important if you're selling services - talking on the phone is more efficient and personal than email.4. Have a site that looks good. Visitors respond less to the details of a site than to the professionalism of its design. If your site looks as if you've spent time and money on it, they'll assume you're running a serious, competent operation. A site that looks cheap will struggle to sell gold at a dollar a bar, because visitors won't take it seriously. If in doubt, ask around for objective opinions from people who don't know you personally: web design forums are great for this.5. Focus on user experience. Make sure your site is easy to navigate. All main sections should be clearly linked from the main page and the information architecture of the site should be logical. Look at your access logs. Are there any "dead end" pages which a lot of visitors are bailing out of? If so check to make sure they are clearly linked to the rest of the site. Top tip: plan the structure of your site on paper before you start the design, rather than doing it on the hoof. If you ran a construction firm you wouldn't design buildings as you went along, would you?6. Give them a free lunch. We're living with Web 2.0 now. Users expect something for nothing. A site that is purely mercenary may make sales but it won't generate as much repeat business as a site that gives its readers something for free. Articles, a blog, product reviews, price comparisons, cool photos, cool links, Flash games - all make great freebies and keep visitors coming back for more.OK: now it's time to make sure your site checks out. If you've got a good product at a good price and you follow the advice above, then as long as people are actually arriving at your site you will make sales.

Frequency: Not the problem it once was

Frequency: Not the problem it once was

Seasoned and successful small business owners know the value of showing up in their customers lives. Because the more their customers see them, the more they buy.Theres even a term for it frequency. According to Entrepreneur.com, customers have to hear your message three times before they even think about buying, which makes frequency one of the most important activities of the dedicated business person.Remember, your prospects buy when THEY are ready to buy, not when you're ready to make the sale. (Hence, frequency is king because you have got to be in front of them when they ARE ready to buy and hopefully you've developed a bit of a relationship through your frequent contact in the process.)The key point is that many of your prospects haven't purchased yet because the timing wasn't right. Tons of people assume those are "bad" leads, but actually they're really great leads that just need a little time. If you don't follow up with them frequently, they'll get scooped up by your competitor who happens to pass by them when they're ready to buy.Often entrepreneurs achieve frequency through expensive ad campaigns. But while advertising is an important part of a businesss marketing strategy, there are less expensive, more personal ways that will increase frequency. And theyre easier than ever to implement.Back in the day, salesmen traded appreciative anecdotes about Vinny the appliance store owner who called everyone hed ever sold an oven to once a month to see how they were getting along. He sent them cards on Groundhog Day and letters packed with customer appreciation offers. Fellow salesmen shook their heads in wonder and appreciation but dug their toes in the dirt at the prospect of doing the same.That day is past. With the arrival of the Internet, being a Vinny-alike is as simple as installing contact management software on your computer, hitting a few buttons and letting your prospects and clients know youre just a phone call or email away.One of the best ways to stay in contact with prospects and clients is with an opt-in value-packed newsletter. Around once a month, your name pops up in their email box along with the useful information theyve requested and a special offer or two at the bottom.Email isnt the only way to maintain frequency. Most of your prospects have faxes and they definitely all have mailboxes and voice mail. Hence, in addition to email management, contact management software can optimize your fax, mail and even voice broadcast campaigns, helping you keep track of what youve sent to whom and when you sent it. It also lets you know when its time to get back in touch with a particular customer.The best software lets you not only track the behavior of your customers but also to tailor your marketing campaigns to those most likely to buy what youre offering. And if youve practiced frequency, many more than usual will be ready to act when they get the message.

What to Know Before Printing a Poster

Are you a business owner looking to advertise your products or services through posters but you do not really know what to include and how to print the poster? Before bringing your document to the nearest printer, you have to make sure that the content and design of the poster is done effectively. Poster printing companies have varying paper stocks used in printing posters. Posters can usually be done on 100# gloss text paper stock instead of 12 pt. cover card stock that is used for rack cards and postcards. Posters are usually better than a talk. During tradeshows or conferences, although you could communicate your product or service through a fifteen minute talk, a poster presentation can allow you to personally interact with the people who are interested with your products. Likewise, posters are more efficient than a talk because they can be viewed even while you are away or napping off. The trick to producing an effective poster is to adopt the rough draft process. Rough drafts are especially important in deciding whether you need to add text or resize images and illustrations. These are decisions that can involve long hours of fretting and gnashing of teeth. Keep in mind to make the rough draft at least a month before you need to present your poster. You can bribe some of your friends or even strangers to look at it when you are not present and ask them to leave their suggestions. And when you are ready to print, you have to make sure that you find the printing company that will meet your printing needs. To make sure that you are getting the quality that you want, ask your chosen printing company to provide you some sample of their work. If the printing company taunts at this request, then it is time to look for other printing companies. Printing companies should realize that you are investing hard earned money in your posters and thus, they should have no problem in providing you with a sample or two. As with many advertising products, you can spend a whole lot of money on your poster but not necessarily come out with a high-quality product. As much as possible make your poster attractive, attention-grabbing and not too crowded with information. So, if you are like most business owners and you are looking to maximize the dollar, it pays to carefully evaluate your poster design and printing needs to be able to find the right printing company.

5 Top Product Promotion Strategies

One of the biggest myths of the Internet is the good old line, If you build it they will come So many people throw up a website and sit back rubbing their hands with glee convinced they are going to become supremely wealthy.Months later they are wringing their hands with regret wondering why theyve had five visitors, four of which were their friends!A website does not just automatically appear high in the search engine rankings and get traffic, you have to do some work in order to get this traffic and start making sales. There are thousands, or even more of sites competing for the same traffic you want depending on your niche and keywords, there could be millions of sites!You need to promote your website and get it noticed not only in the search engines, but in other places where you will get targeted traffic who are interested in your website.Strategy 1 - DirectoriesThere are a whole host of directories on the Internet. Just search for your keyword and Directory or Link Exchange or anything similar and you will find hundreds of places to put your links. Yeah, it is hard work to do this, but you will get links and traffic to your site. If its too much like hard work for you hire someone to do it!Strategy 2 - ArticlesArticles are an excellent way to gain traffic and promote your site. Submitting your article to directories will get you backlinks and if they are quality articles, will get you known across the Internet as an expert. Newsletter and website owners will pick up your articles and use them as content. This will help to promote your site to a much wider audience.Strategy 3 Affiliate ProgramRunning an affiliate program for your product is an excellent way to promote your site. Instead of you working on promoting your site, you have all these affiliates doing the work for you. And the best thing is you dont pay them a penny unless they make a sale. Depending on how much you offer as a commission, you could have hundreds of hungry affiliates aggressively marketing your product all over the Internet.Strategy 4 Viral MarketingViral marketing is a concept that has been around for some time. Its a very powerful method of getting traffic to your site. You have all seen those cute or funny emails and videos that people send to all their friends? That is viral marketing. If you can tap into this through a book, a video, games or anything people will want to pass on to their friends, suddenly you have a whole lot of people promoting your site for free!Strategy 5 ForumsForums are an excellent way to market your website. As you participate in a forum so you can establish yourself as an authority and trusted expert on your chosen subject, which will make people come to visit your website to find out more information. Be aware though, that if you blatantly promote your business without adding value or spam the forums you will do more harm than good to your reputation and your business.Promoting your website will get you targeted traffic. It will also allow you to organically move up the search engine rankings through backlinks and the use of keywords. If you are someone who is serious about making money online, then you need to start taking your website promotion seriously. Remember though spam and other unethical practises will harm your business in the long term. Promote your site ethically and responsibly, and you can be reaping the rewards for years to come.

Summary

Learn how to locate and attract more "perfect" clients for your creative services.